Implementing a CAS Practice

Published by maccount on

Yann Beaullan-Thong

There is general agreement in the industry that Client Advisory Services (CAS) present one of the biggest revenue growth opportunities for accounting firms. Many accounting firms in the US offer their clients some form of CAS offering – but what services they contain vary greatly. General categories include Transactional, Strategic, Performance and Compliance.

As an accountant, Client Accounting Services means that you do most (if not all) of the accounting tasks for your clients. You perform:

  • Bill payment, transaction processing, processing of AR, AP, and bookkeeping.
  • After-the-fact financial statement preparation (write-ups)
  • Periodic tax payments/compliance (sales tax, etc.)
  • Payroll and payroll compliance
  • Outsourced CFO and/or controller services, review financial performance, and provide input on strategies to improve business.

In June 2020, in partnership with and Hinge Research Institute, released a report compiling responses from over 650 accountants and business professionals across the country to determine trends in successful accounting firm offerings. Their findings:

  • 92% handle basic bookkeeping.
  • 90% provide financial statements, P&L’s, and reports.
  • 78% take care of sales tax filings.
  • 76% deliver payroll and payroll tax services.
  • 76% also give business advisory and consulting services.
  • 71% do the write-up.
  • 53% handle accounts payable and pay bills for clients.
  • 44% provide outsourced or virtual CFO services.
  • 42% monitor and manage cash flows.
  • 36% handle accounts receivable.

How do your firm’s services compare?

Next – Challenges to implementing CAS practices.

Yann Beallan-Thong

Yann is Accsurant’s president. With 20 years experience and six different technology startups behind him, Yann has a proven track record in developing innovative solutions based on his technology and financial acumen. 



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