What does a successful hybrid work model look like? In the past, it was easy to walk around the office to get a pulse of the organization. But with a hybrid setup, that’s no longer possible. Technology is the best way of bringing everyone together.

There’s no one-size-fits-all answer to the question of how well your hybrid model is working. The work doesn’t stop with setting up your work model, it continues with checking how well it’s working for your company.

Here are just a few things that most firms are trying to measure:

• Performance: How is your work quality and output?
• Space & Technology: Are you utilizing office spaces and home technology efficiently?
• Employee satisfaction: Do your people see themselves staying long-term?
• Wellness: Are your team members feeling less drained?

Productivity metrics

For this article, we will focus on productivity metrics in the hybrid workspace. A common challenge? Balancing oversight with trust. How can we know what’s really going on without making our team think we don’t trust them?

Different companies have their own approaches—some use monitoring tools, while others rely on trust and just focus on end results.

When it comes to figuring out productivity in this mixed work style, there are two important things to consider: what’s being done (outputs) and what’s being achieved (outcomes). A lot of firms care about the first but might be missing the second. Here’s what we mean:

Output: You wrapped up 10 tax clients last month
Outcome: Broader impact. Those clients trust you more and are likely to bring you more business

The “output vs. outcomes” subject is a big thing, especially for accounting firms moving from charging for transactional work to focusing on the value they provide.

While efficiency and volume have their merits, a value-driven approach concentrated on outcomes can differentiate you in a crowded market. When happy clients advocate for your services and develop robust trust in your expertise, you foster more profound relationships, leading to higher client retention, word-of-mouth referrals, and more revenue.

The takeaway

In this new era, successful hybrid companies are going to be the ones that build a flexible view of their success metrics. Yes, they will push for results, but they won’t forget the value of building trust, teamwork, and creative problem-solving capabilities. It’s all about looking past the day-to-day and focusing on what really counts.

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